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Tesco reshuffle sees Robin Terrell appointed to top marketing job
UK retailer Tesco has carried out its second senior marketing reshuffle inside six months, appointing Robin Terrell as its new top marketer. The supermarket, which is under investigation over...
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UK supermarket Tesco appoints BBH to handle $180m account
Tesco, the beleaguered British supermarket chain, has appointed BBH to handle its creative account without a pitch, as it looks to turn its business around. Tesco, which spends around £120m ($180m)...
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Tesco appoints MediaCom to $140m media account
MediaCom has won Tesco’s estimated £90m ($140m) media planning and buying, ending the brand’s long-standing relationship with IPG Mediabrands’ Initiative, according to reports. The GroupM agency is...
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Shoppable media: how commerce is set to revolutionise global media
A H&M TV ad starring a semi-naked David Beckham heralded the arrival of a new era of shoppable media – or did it? Alex Brownsell examines the opportunities for brands and media owners. Whenever...
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Tesco reports 55% profit slump but decides not to offload data and marketing...
Tesco has seen operating profits more than halve during the first half of its fiscal year – from £779m to £354m. While like-for-like sales were down 1.1% – an improvement on the 1.3% fall during the...
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Unilever to stop supplying UK retailer Tesco after #MarmiteGate pricing war
Tesco has stopped selling Marmite and other Unilever products to online shoppers amid a price row, as the UK’s upcoming exit from the European Union begins to impact the world of marketing. Unilever,...
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Unilever’s Alessandra Bellini joins Tesco as customer chief
Alessandra Bellini has been appointed as chief customer officer of the UK supermarket chain Tesco, leaving her US-based role at Unilever. Italian-born Bellini, who most recently served as vice...
View ArticleAwards for media brands working for the greater good in a global crisis
As the world battles Covid19 every day presents new challenges and new targets – some wanted and some not – but what has become more abundantly apparent is how certain parts of the world come together...
View ArticleCelebrating our top 5 Christmas Adverts of 2020
Although it might not feel like it the iconic coke-jingle of “holidays are coming” really does ring true. For some, seeing that pillar-box red truck roll across the screen signifies the start of all...
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